Large format printing is a specialised printing process designed for producing oversized materials such as banners, posters, and signage. Often used in marketing and advertising, it helps businesses and organisations create eye-catching displays. This method uses advanced digital print technology to ensure high-quality visuals on various materials, making it ideal for branding and promotional needs.

Large format print technology comes in different flavours, each suited to specific applications. The most common is digital print, which delivers vibrant colours and high resolution on a variety of materials. Then there’s wide format printing, ideal for creating larger-than-life banners and signage without losing quality. Offset printing, though less common, is useful for bulk orders where cost-effectiveness is key.

Large format printers come in various types, such as inkjet and solvent-based printers. Inkjet printers are great for high-quality posters and photography prints, while solvent-based printers handle outdoor materials that need to withstand the elements. Large format print isn't just about size—it’s about choosing the right process for the job.

The best printer for the task depends on factors like substrate choice, durability needs, and print volume. Whether it’s a billboard towering over a motorway or a simple vehicle vinyl wrap, the right printing technology makes all the difference.

Large format printing is everywhere—you’ve probably walked past dozens of examples today. From giant billboards along highways to promotional banners in shopping centres, this print method dominates visual marketing. Businesses use large format print to grab attention and reinforce brand identity through eye-catching graphics, ensuring their message sticks.

It’s not just about advertising. Retail stores rely on large format signage for sales promotions, while event organisers use it for wayfinding. Floor graphics guide people through spaces, and murals transform bland walls into artistic statements. Whether for practical or decorative use, these prints bring spaces to life.

Even construction sites use large format print to display project plans and safety notices. Ever seen those massive printed hoardings around a new building? That’s large format printing at work—turning dull barriers into engaging, informative visuals.

Choosing the right substrate is crucial for a successful large format print. Paper is a common choice for posters, but when durability is needed, options like vinyl, polyvinyl chloride, and textile come into play. These materials are weather-resistant and perfect for outdoor signage or vehicle wraps that need to withstand wind, rain, and sun.

Aluminium is another popular choice, particularly for high-end signage. It’s sleek, durable, and resistant to fading, making it ideal for long-term use. Wood and rigid board substrates also offer a unique aesthetic, often used for in-store displays or premium art prints.

The choice of substrate impacts not just durability but also colour vibrancy. High-resolution graphics pop differently on glossy versus matte finishes. Understanding these material differences ensures a print that looks sharp and lasts long, no matter the environment.

Size matters, but so does image quality. A common mistake in large format printing is using low-resolution images. What looks sharp on a computer screen can turn into a pixelated mess when blown up to billboard size. Rule of thumb: the higher the resolution, the better the result.

Another issue? Colour inconsistencies. RGB colour model works for screens, but print requires CMYK. If colours look off in your prints, a mismatch here could be the culprit. Checking colour profiles before sending files to the printer can prevent costly mistakes.

Lastly, don’t ignore the bleed area. Printers need extra space around the edges to ensure clean cuts. Forget this step, and important details might be trimmed off. Keeping these factors in mind ensures your large format print turns out exactly as intended.

Comparison of large format printing types and durability

Large format printing is a powerful tool for businesses looking to stand out. Whether it’s a striking banner, detailed signage, or high-resolution graphics, the right print can elevate a brand’s visibility and create lasting impressions. Choosing the right materials and technology ensures quality and durability.

At Viking, we understand the importance of high-impact workplace solutions. Whether you need large format print for marketing, office displays, or promotional materials, we offer cost-effective options to suit your needs. Get in touch with us to explore professional printing solutions that enhance your workspace.